Barriers to blogging:

Identifying the barriers that can be addressed:

• Unwelcome comments can be filtered, safeguards that can be put in place, moderation after posting.
• Staff training - you need buy in. Getting staff familiar with blogging.
• Branding or professional look and feel of the site
• Financial implications - these are minimum due to free, open source software. Ways to pay for services may be difficult.
• Does it draw users away from corporate website
• Archiving?
• Time that could be spent doing this or other things?
• Quality assuance
• Ensuring input from other parties, getting comments started and underway
• Getting people to become blog users
• Security issues and copyright (including inadvertantly revealing business secrets)
  
• Technical issues
• Justifying the need for a blog, making a business case
• Ethics - the rules of a company, ethical blogging
• How much is too much on a blog, using your time.
• How to choose the content to put on a blog?
• Measuring the response
• Teaching people how to use the information contained in a blog
• Facilitating a function that tradionally belongs to Human Capital Development dept. Getting trust from key departments ie. resourcing
• Radical trust

Barriers that can't be addressed as easily:

• Staff inertia - not interested in engaging in the technology, don't want to change.
• Unreasonable expectations in demonstrating success or need for new service - where's the evidence? 'Let's wait and see' what others do.
• Cultural issues "Serial mistake culture" - don't want to expose themselves to criticism or making mistakes in public
• Regulation
• Return on investment
• Security, especially on an intranet - will you be revealing your business interests?
• "It has to be password protected"
• Organisation wanting to map existing protocols and practices onto the blog
• Continuity of this project, making it sustainable, this is what the company wants.