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Barriers
Barriers to blogging:
Identifying the barriers that can be addressed:
- Unwelcome comments can be filtered, safeguards that can be put in place, moderation after posting.
- Staff training - you need buy in. Getting staff familiar with blogging.
- Branding or professional look and feel of the site
- Financial implications - these are minimum due to free, open source software. Ways to pay for services may be difficult.
- Does it draw users away from corporate website
- Archiving?
- Time that could be spent doing this or other things?
- Quality assuance
- Ensuring input from other parties, getting comments started and underway
- Getting people to become blog users
- Security issues and copyright (including inadvertantly revealing business secrets)
- Technical issues
- Justifying the need for a blog, making a business case
- Ethics - the rules of a company, ethical blogging
- How much is too much on a blog, using your time.
- How to choose the content to put on a blog?
- Measuring the response
- Teaching people how to use the information contained in a blog
- Facilitating a function that tradionally belongs to Human Capital Development dept. Getting trust from key departments ie. resourcing
- Radical trust
Barriers that can't be addressed as easily:
- Staff inertia - not interested in engaging in the technology, don't want to change.
- Unreasonable expectations in demonstrating success or need for new service - where's the evidence? 'Let's wait and see' what others do.
- Cultural issues "Serial mistake culture" - don't want to expose themselves to criticism or making mistakes in public
- Regulation
- Return on investment
- Security, especially on an intranet - will you be revealing your business interests?
- "It has to be password protected"
- Organisation wanting to map existing protocols and practices onto the blog
- Continuity of this project, making it sustainable, this is what the company wants.
Latest page update: made by Anonymous, Oct 8 2007, 5:53 AM EDT
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| Started By | Thread Subject | Replies | Last Post | |
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| Anonymous | barriers that cant be adressed as easily... | 0 | Oct 26 2007, 1:57 PM EDT by Anonymous | |
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Thread started: Oct 26 2007, 1:57 PM EDT
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Just a small correction.."serial mistake culture" should read " Zero-mistake cuture".. :)
Pernille
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