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ILI 2007: Blog Masterclass
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User
Scope of changes
Oct 8 2007, 5:53 AM EDT
(current)
Anonymous
1 word added, 1 word deleted
Oct 7 2007, 11:23 AM EDT
karajones
5 words added
Changes
Key:
Additions
Deletions
Barriers to blogging:
Identifying the barriers that can be addressed:
Unwelcome comments can be filtered, safeguards that can be put in place, moderation after posting.
Staff training - you need buy in. Getting staff familiar with blogging.
Branding or professional look and feel of the site
Financial implications - these are minimum due to free, open source software. Ways to pay for services may be difficult.
Does it draw users away from corporate website
Archiving?
Time that could be spent doing this or other things?
Quality assuance
Ensuring input from other parties, getting comments started and underway
Getting people to become blog users
Security issues and copyright (including inadvertantly revealing business secrets)
Technical issues
Justifying the need for a blog, making a business case
Ethics - the rules of a company, ethical blogging
How much is too much on a blog, using your time.
How to choose the content to put on a blog?
Measuring the response
Teaching people how to use the information contained in a blog
Facilitating a function that tradionally belongs to Human Capital Development dept. Getting trust from key departments ie. resourcing
Radical trust
Barriers that can't be
address
addressed
as easily:
Staff inertia - not interested in engaging in the technology, don't want to change.
Unreasonable expectations in demonstrating success or need for new service - where's the evidence? 'Let's wait and see' what others do.
Cultural issues "Serial mistake culture" - don't want to expose themselves to criticism or making mistakes in public
Regulation
Return on investment
Security, especially on an intranet - will you be revealing your business interests?
"It has to be password protected"
Organisation wanting to map existing protocols and practices onto the blog
Continuity of this project, making it sustainable, this is what the company wants.
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